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ELF Seeks to Cure the First-Date Jitters with Tinder Makeup Collab

The “Put Your ELF Out There” vault collection includes a setting mist, face primer and lip oils.

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics and Tinder want to disrupt the dating game with a new collaboration inspired by the relationship between self-expression and confidence when creating new connections. The brands have rolled out the ELF x Tinder “Put Your ELF Out There” vault collection. A recent study found that 35% of surveyed singles see first dates as an opportunity to experience new makeup looks. “ELF and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. To...

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